Since 2025
I started Pabeena because I couldn't stop looking at jewellery
I'm Bharti Gupta. I started Pabeena in 2025 — not because I spotted a gap in the market, but because jewellery is the thing I've always loved, and I wanted to build something of my own around it.
The ethnic pieces are hand-set by karigars in Jaipur, where kundan and polki work is still done one stone at a time. The western line is stainless steel — light, hypoallergenic, and made to be worn every single day.
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