About us
Pabeena: where tradition meets modern elegance.
Pabeena is a jewellery brand that brings together timeless Indian aesthetics and modern design sensibilities. Inspired by heritage craftsmanship and refined for today's lifestyle, our collections celebrate elegance in its most effortless form — from intricately detailed ethnic pieces to contemporary gold-plated jewellery, thoughtfully created for both special occasions and everyday moments.
The brand was started in 2025 by Bharti Gupta — not to fill a gap in the market, but because jewellery was the thing she had always loved, and she wanted to build something of her own around it.
At Pabeena we believe jewellery should feel personal, comfortable and beautifully balanced. That is why we focus on skin-friendly materials, quality finishes, and designs that enhance rather than overpower.
Made for every day, and for the big day.
Ethnic Riwayaat is hand-set by karigars — kundan, meenakari enamel and pearls, still set one stone at a time. The Western Edit is minimal and gold-plated, set with AAA-grade cubic zirconia and moissanite, light enough to wear from a morning meeting to a late dinner.
Every piece starts on a brass or premium-alloy base, finished in 18ct gold plating or an antique gold polish, and carries a one-year plating warranty. Keep it away from water and perfume, store it separately, and it stays the way you bought it.
Vision
Jewellery a woman reaches for on an ordinary Tuesday and on the biggest day of her life.
Mission
To make hand-finished ethnic and gold-plated everyday jewellery that is skin-friendly, honestly priced and shipped across India.
The collections
Shop by Collection
Two edits — one hand-set by karigars, one made for every day.
Our Commitments
- 18ct gold plated
- Skin-friendly materials
- 1-year plating warranty
- Tarnish resistant
- Free shipping over ₹1,499
- Cash on delivery
- 7-day exchange
- Secure checkout
- WhatsApp support